SaveLivez Campaigns impact on increasing blood donations
Cohort Study
SaveLivez Campaigns impact on increasing blood donations
Proven Results: Up to 100% Increase in Donation Rates
To assess the effectiveness of SaveLivez Campaigns, the San Diego Blood Bank (SDBB) conducted a rigorous pilot study comparing its existing donor recruitment methods to our AI-powered engagement approach.
The Study: A Scientific Approach to Measuring Impact The study followed an academic-grade cohort methodology, ensuring statistical rigor:
- Two groups were created: A control group that received SDBB’s standard donation requests and a test group that only received messages from SaveLivez Campaigns.
- Groups were carefully matched based on key donor characteristics (ABO-Rh type, donation history, etc.).
- SDBB independently designated which group would receive SaveLivez messaging and which would remain in the control group.
After just three months, the results spoke for themselves: SaveLivez Campaigns significantly boosted donations and appointment scheduling, proving the effectiveness of AI-driven engagement in increasing blood donations.
All donors
Lapsed donors
All donors
Lapsed donors
Reactivating Lapsed Donors: A Long-Term Success Story
Encouraged by the pilot’s success, SDBB expanded SaveLivez Campaigns to target all lapsed donors—haven’t donated in the last 2 years.
Results Over 18 Months:
- 53% compound growth in donations.
- 8.9% quarterly growth rate in donations.
- 10,675 donations made by reactivated donors.
SaveLivez Campaigns successfully brought donors back while increasing their ongoing participation—creating lasting impact for blood collection efforts.
18 months
Lapsed donors donations
18 months
Lapsed donors donations
SaveLivez vs. Traditional Methods: AI-Powered Growth
The results clearly demonstrate the power of AI-driven donor recruitment.
Comparison Over 18 Months:
- Donors impacted by SaveLivez saw an 8.9% quarterly growth in donations.
- In contrast, general donations (excluding SaveLivez) declined by 0.8% quarterly and showed a 4% cumulative drop.
Even when overall donations were trending downward, SaveLivez Campaigns reversed the decline—proving that AI can be a game-changer in donor engagement.
18 months
SaveLivez vs Other donations
AI can be effective even when overall donations are down
18 months
SaveLivez vs Other donations
AI-Powered Blood Donation Success
The San Diego Blood Bank study validates that SaveLivez’s AI-driven campaigns can dramatically increase donation rates, reactivate lapsed donors, and sustain long-term donor engagement.
Want to see how AI can boost your blood bank’s donor engagement?
