AI that recruits the right donor at the right moment
SaveLivez Campaigns combines AI, machine learning, and applied data science to deliver personalized outreach, automated decisions, and continuous optimization for blood centers.
The donor journey in action
From inventory signal to scheduled appointment — fully automated and continuously learning.
Demand detection
AI detects that platelet appointments for next Tuesday are below target and 220 donors should be invited.
Donor segmentation
AI identifies that Sarah is eligible and typically donates on Tuesdays — she's the right match.
Message & channel
Based on historical data, AI selects the best-fit message and channel for Sarah and sends it via SMS.
Response tracking
Sarah clicks the SMS link but doesn't schedule. AI alerts the call center for follow-up.
AI-powered donor recruitment
Reach donors where and how they prefer. Our automated omnichannel solution identifies the message, channel, and timing that best fit each donor — helping increase donations and retention based on current inventory needs.
Donor segmentation
Automatically select donors based on demand and eligibility
Personalized communication
Automatically selects the best message, channel, and timing for each donor
Interaction tracking
Every interaction becomes data that helps the model learn and improve
What sets us apart
Every dimension of donor outreach is handled differently — automatically, intelligently, and with feedback loops that improve over time.
| SaveLivez Campaigns | Other solutions | |
|---|---|---|
| When to launch | Automatically triggered by real-time inventory or platelet appointment levels. | Manual schedules or simple rules disconnected from real-time inventory. |
| Who to target | Per-donor eligibility, contact fatigue, location, drive proximity, and behavior. | Static lists or broad filtered segments; no fatigue check or geolocation. |
| How many donors | Audience size automatically scales to the need. | Fixed-size blasts that can overshoot or undershoot demand. |
| What to say | Selects the best-fit angle from a tested, pre-approved message library. | One template per group; complex ideas require many separate campaigns. |
| Where to send | Center or drive chosen by fit and real-time availability. | Center vs. drive choices are manual and hard to tailor. |
| Channel & timing | Best-fit channel and timing across SMS, email, and social media. | Same channel and send time for most recipients. |
| How to learn | Outcome tracking automatically feeds the next decision. | Manual review after the fact; slower feedback and less consistent adjustments. |
Built for every recruitment need
SaveLivez Campaigns was built around the key recruitment needs of blood centers.
RBC inventory
AI monitors real-time inventory levels by blood type and automatically engages eligible donors via their preferred channels and messages, increasing donations with minimal effort.
Platelets
With their short shelf life, platelets require precise recruitment. AI identifies underfilled appointments over the next 10 days and triggers targeted outreach.
Location-based recruitment
Donors receive tailored invitations for the most convenient drives and centers based on real-time availability, making donation seamless and accessible.
First-time donors
A personalized, multi-step communication journey adapts based on engagement — turning first-time donors into repeat donors.
Lapsed donors
AI-powered outreach re-engages donors who haven't given in at least two years, testing multiple messages and channels to find the most effective reactivation strategy.
Post-donation engagement
Keep donors connected and motivated through personalized thank-you messages, alerts when their donation reaches a hospital, and patient impact stories.
Results from San Diego Blood Bank
Scientific studies conducted over years of operation demonstrate the measurable impact achieved with SaveLivez.
Cohort study — all donors
Cohort study — lapsed donors only
18 months — lapsed donor donations
After the pilot, the program expanded to all SDBB lapsed donors — generating 10,675 donations through October 2024, even as overall donations declined.
Inventory improvement — after expansion
Full control over donor communications
SaveLivez uses machine learning to select from pre-approved content — never uncontrolled messages. Your team retains full editorial control.
Content control
- All messages are pre-approved by your team before launch
- SaveLivez does not generate uncontrolled content
- AI selects from approved templates only
Built-in safeguards
- Messages with weak or negative responses are automatically deprioritized
- Clicks, replies, and complaints are continuously monitored
- Poor-performing messages deprioritized automatically
Result
- Protects donor relationships from message fatigue
- Reduces negative reactions and opt-outs
- Messaging quality improves over time
A modern experience for today's donor
Livia.bot gives donors a familiar, mobile-first way to access blood center information — improving accessibility while reducing staff workload.
Ready to transform your donor outreach?
See how SaveLivez can help drive more donations, stabilize inventory, and re-engage lapsed donors.
